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How to Recruit Technicians and Bridge the Industry Gap?

The shortage of skilled technicians in the auto industry can be a significant challenge for dealerships.

What can you do to keep your techs happy and improve retention? heading element

DealerPRO has been working with dealers for over 25 years and here are some game-changing tips to help you recruit top talent and build a thriving team of technicians.


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1. Invest in Internal Development to design a Technician Career Path that will involve your existing staff, outlining specific training topics with time intervals, a form of testing and certification leading toward career advancements.

2.  Promote Career Advancement.  Highlight the potential for career progression within your dealership. Technicians want to know that their hard work and dedication will be rewarded with opportunities to climb the career ladder. Show them the clear path to success through training, certifications, and advancement programs.

3.  Showcase a Supportive Work Environment: Emphasize your dealership’s commitment to fostering a supportive and inclusive workplace culture. A positive environment that values teamwork, collaboration, and personal growth will attract talented technicians seeking a fulfilling career.

4. Collaborate with Technical Schools: Forge partnerships with local technical schools to connect with promising graduates and upcoming talent. Participate in job fairs, host workshops, and offer internships to showcase your dealership as a sought-after employer in the industry.

5.  Leverage Social Media and Online Platforms: Utilize social media channels and online job platforms to reach a broader audience. Share engaging content about your dealership, and success stories of your technicians to pique the interest of potential recruits.

6. Prioritize Employee Testimonials: Let your current technicians be your best advocates. Encourage them to share their experiences and success stories working at your dealership. Genuine testimonials can have a powerful impact on attracting like-minded individuals to join your team.

To learn more about how to increase technician retention, contact us today at 888.553.0100 or visit

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